Experiential Marketing Campaigns
Experiential Marketing Campaigns
EXPERIENTIAL MARKETING & LIVE BRAND EXPERIENCE Love Creative Marketing are the creators of first class experiential marketing campaigns that are highly accountable and excel in meeting client’s objectives. We provide innovative ideas that bring brands to life and help build customer relationships. We have entered the new experiential marketing era, which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. Experiential Marketing consists of live brand experiences – two-way, meaningful communications between consumers and brands. Love Creative Marketing demonstrates this with our experiential marketing case studies and seminars, specifically focusing on how to plan, activate and evaluate an experiential marketing event for best results.
Some Experiential Marketing case studies below:
COLGATE EXPERIENTIAL MARKETING CAMPAIGN
Brief: Using the idea ‘Colgate Keeping Britain Smiling’, Colgate asked their cross-agency team to create an integrated campaign that would leverage the British shopper’s trust in Colgate. The campaign was aimed to get 1 million smiles from the British public. When that target was reached, Colgate would donate £100,000 to UK children’s charity Barnardo’s. Experiential Method: Consumers were encouraged to pose for a photo and ‘share a smile for charity’. Their snap then appeared instantly on a large format digital billboard. Promotional staff were handing out free samples, and participants were directed to Colgate’s Facebook page, where every photograph of a smile was worth ten smiles, comments counted as two smiles, and ‘likes’ were treated as one smile. This resulted in significant brand recognition.
VOLTAROL EXPERIENTIAL MARKETING CAMPAIGN SUMMARY
Brief: Love Creative Marketing Agency managed a high impact flash mob at Westfield London. This live brand experience was performed on behalf of Saatchi & Saatchi and MS & L , to provide Voltarol (a pain relief medication), with an inspirational stunt that encouraged physical participation. Experiential Method: A branded dance floor with a difference was set up for people to go and dance on it and experience ‘the joy of movement’. One of the objectives was to ensure the stunt would enable Voltarol to collect enough quality footage to create videos that were fun, joyful, inspiring and intriguing, which they could then use for further digital and media amplification. The day was a fantastic experience for both shoppers and staff; videos were uploaded on to YouTube by passers by who had stopped to watch our dancing granny as she let loose on the stage!
We have designed and implemented numerous ‘world first’ experiential marketing campaigns and Guerrilla Marketing campaigns and work with major brand and agency clients, such as G Star, Ogilvy, UBL, Tesco’s, Colgate, Black Tower, European Union, G Shock, and Mec, among many more.
We are a one stop shop for impactful, measurable live events, and brand experience amplification. For more information on experiential marketing and live brand experiences call or email the below to see how we can help. 0207 607 2568 or email: email@example.com