Events Staffing Agency – Footlocker Campaign
Footlocker Campaign – Events Staffing
Adhouse approached events staffing agency Love Creative Marketing on behalf of Footlocker wanting a simple but effective promotion, to drive footfall, generate an increase in consumer interest, and drive sales across their two Oxford Street stores.
As Love Creative Marketing is also a events staffing, we were able to quickly source and recruit a team of sporty events staff. Sporty Brand Ambassadors were selected so as to fit the brands personality and image. The team were dressed in branded T-shirts, jeans and trainers and descended on to London’s busy Oxford Street to embark on a 2 day ‘Scan and Win’ Footlocker promotion.
This exciting promotion was geared around encouraging passers-by to go into the Footlocker store, whilst at the same time handing out the ‘Scan and Win’ cards to the relevant target audience members. The campaign mechanic was designed to give consumers the chance to win a number of great prizes, which included several pairs of brand new trainers and £20.00 Footlocker vouchers.
In response to this campaign, the feedback from FootLocker was outstanding! There was a significant increase in footfall at the stores during live activity. The consumers were eager to find out if and what they had won, and as a result there was a notable increase in interaction with sales staff, generating a positive buzz and a boost in sales.
- 200,000 OTS (Opportunities to see)
- 12,000 interactions
- An increase in footfall was reported at both stores
- A sales uplift recorded in participating stores.
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