Exploring the Unique Possibilities of Reverse Graffiti for Marketing
How can you become successful as a marketer? The competition is fierce, and we can say that almost all marketing ideas have been used and re-used numerous times before. Therefore, even though the marketing industry is constantly evolving, it becomes harder and harder to be unique in your marketing approach. That is why we want to explore the fantastic possibilities of reverse graffiti for marketing. This might be the unique marketing approach you were looking for!
What is reverse graffiti in marketing?
Reverse graffiti is one of the guerrilla marketing strategies that represent a unique and expressive form of outdoor advertising. It is also known as clean advertising because it relies on cleaning dirty or grimy public surfaces, such as walls, streets, sidewalks, and tunnels, on creating a powerful image. You can accomplish this by using a high-pressure water hose and cleaning supplies to remove specific surface areas to create a contrasting image.
This form of advertising represents a fantastic opportunity to capture your audience’s attention and create buzz by utilising a creative and unique approach to marketing. In a world where people are surrounded by banners, billboards, posters, and all sorts of advertising material, this comes as a pleasant and non-intrusive approach to advertising.
What are the benefits of reverse graffiti in marketing?
We have already mentioned how this is a unique way to create buzz and promote your brand. Aside from that, there are two major benefits of reverse graffiti marketing:
- It is eco-friendly: While billboards and posters utilise dangerous chemicals, such as industrial glue, reverse graffiti only requires water and cleaning products. Since there are many environmental-friendly cleaning supplies, you don’t have to worry about endangering your environment with this marketing approach.
- It is cost-effective: Have we already mentioned that you only need water and cleaning supplies for this form of marketing? Unlike other marketing methods, reverse graffiti is a really cheap and sustainable strategy. We will always have dirty streets and walls. All you need is a little bit of creativity to make an impactful message.
When we consider these two benefits, it becomes clear why brands like Coca-Cola, Nike, Amazon, and other commercial giants have used this strategy in the past.
Real-life examples of reverse graffiti in marketing
There is no better way to explain the potential of this street marketing approach than to learn from those who have already used it. Here are some of the most impactful reverse graffiti marketing campaigns we can all learn from
Product promotion of Samsung Galaxy S4 in Amsterdam
When Samsung decided to promote its new Galaxy S4, it created large-scale images of the phone on the sidewalks all over the city. This quickly captured peoples’ attention and positively impacted their sales.
Shake Shack Reverse Graffiti Advertising
The North Face brand awareness campaign
The North Face is one of the leading brands in the outdoor industry in the US. When it decided to promote the brand and increase awareness, The North Face flooded the streets of San Francisco with its logo and slogan by using the reverse graffiti technique.
We can clearly see how this is the perfect way to promote a brand that specializes in outdoor activities. They chose an environmental-friendly way to attract the attention of their customers and spread a positive message.
Walk more with Kiehl’s
As a brand promoting a healthy lifestyle and natural, high-quality skincare ingredients, Kiehl’s made a positive impact with their reverse graffiti campaign in London. As a brand that utilizes ethical and sustainable practices, Kiehl’s created a series of reverse graffiti messages that served as pointers to lead the customers right to the store on foot.
This was a clever way to engage with the audience by leaving them clues to follow around the city and encouraging them to walk more and practice a healthier lifestyle. So that’s an example of the brilliant use of a marketing strategy to promote products and improve the well-being of its customers.
Amnesty International’s “Protect the human” campaign
Here is an example of how you can use reverse graffiti marketing to support a social cause. Amnesty International created a marketing campaign to raise awareness about the issue of illegally carrying a gun in the UK. Aside from a music concert and a comedy show, it also featured reverse graffiti of firearms and the message “Protect the human.”
Interactive experience in the “Color run” event in Sydney
Color run in Sydney, Australia, was an outdoor event that encouraged people to walk, jog, or run while in the company of other people. The entire event was a beautiful blend of excitement and fun and featured a collection of different colors.
As a part of the event, the Dulux brand of architectural paint organized an interactive installation by utilizing the reverse graffiti technique. It allowed the contestants to spray-paint a wall with water and create amazing images to have some fun in a clean and eco-friendly way.
Brand Awareness Marketing Ideas
“All you need is Ecuador” campaign in NYC
When the Ministry of Tourism of Ecuador partnered with NVC Media, an outdoor advertising company, they created an amazing marketing campaign in New York City to promote tourism in Ecuador. They cleaned the streets and sidewalks in high-traffic locations like Brooklyn Bridge, Times Square, and Central Park to create images of beauty and culture in Ecuador and encourage everyone to visit the country. Per Digital Dot New York, this was an excellent example of how a unique marketing approach can connect people all around the world.
Use reverse graffiti for marketing to promote your brand
These are just a few examples of how you can use reverse graffiti for marketing promotions. This unique, cost-effective, and environmental-friendly approach to marketing is an opportunity you should not miss. We all need a little break from the usual swarm of marketing messages that surround us wherever we go. That is why reverse graffiti has the potential to engage with your audience in a calm and non-intrusive manner.
Call: 0207 607 2568 or contact us below to book in your next reverse graffiti Campaign today.