Homebase Ambient Campaign
Homebase were looking to generate buzz and awareness surrounding their new store (a British Home Improvement store and garden centre) opening in Ruislip. Love Creative Marketing were approached by Zone to create an eye-catching ambient media campaign to raise awareness of Homebase’s latest addition to their many stores across the UK and Ireland.
The word “ambient” means the placement of ads at seemingly unconventional places, thus utilising ambient media denotes the formats wherein these ads are placed.
Advertising Done a Different Way
Decades ago, when the word “advertising” was mentioned, people tended to think immediately of posters, television ads, flyers and the like. Back then no one would have thought…
Ambient Media Ideas & Promotions
Ambient media ideas that help brands and media agencies. Here are some really creative examples of ambient advertising / outdoor marketing. Some of these are more extreme than others; however, they are all really interesting examples of creative advertising. “Ambient advertisements are effective means at pushing a brand message in front…