Experiential Marketing Examples
Experiential Marketing, is a methodology, an integrated approach which places the live brand experience at the core of the comms plan, with PR, Digital, Broadcast and Advertising being utilised to amplify the real-life interactive and engaging piece at the heart of the campaign.
Live brand experiences, inspired by the core brand personality attributes, authentic…
EXPERIENTIAL MARKETING TRENDS
Experiential marketing is about connecting consumers with brands through live face to face experiences, creating personal and relevant memories. With consumers bombarded by traditional advertising and becoming more likely to listen to ‘non-stop music’ radio stations, watch ‘on demand’ TV and flick past print adverts, 2013 proved to be a blossoming year for…