Alcohol Product Sampling Agency

Love Creative Marketing partnered with EMG Communications on behalf of Black Tower to deliver a high-impact campaign aimed at boosting brand awareness among both existing and new consumers. The goal was to make potential customers say “wow” through a strategic mix of eye-catching print advertising, engaging wine sampling at busy street locations and wedding shows, and dynamic social media promotions to amplify the Black Tower message.

Our promotion featured Ad Walkers wearing branded boards during the sampling, while Ad Bikers toured surrounding areas to drive foot traffic. Participants were invited to join a selfie competition and engage in conversation about the brand in exchange for their wine sample.

Hire Product Sampling Staff London, Manchester & Birmingham

Street Promotion

The selfie competition required participants to feature a Black Tower AdWalker in the background of their photo and either tag the brand, use the campaign hashtag, or post directly to Black Tower’s Facebook wall — generating strong engagement across social media channels.

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