Product Sampling Agency
Product Sampling Agency
A brand awareness campaign for Kinder Bueno to encourage consumers to trial their creamy Kinder Bueno chocolate. A strategic approach saw LCM product sampling agency activate an alluring product sampling campaign to reinforce their message ‘Bueno, a little bit of what you fancy’.
Product Sampling Staff
To generate the maximum amount of interest and engagement with Kinder Bueno’s female target audience, Love Creative Marketing created a new kind of hunk, the ‘Bueno Hunk’. Thirty attractive models, who were selected as hunks, had Bueno bars strapped to their chests to offer ladies the chance to peel ‘a bit of what you fancy’ straight from their chests. This enticing engagement with the Bueno Hunks was offered to ladies while shopping. Creating the perfect complimentary chocolate sample to make any lady’s day ‘a bit of what you fancy’. Throughout the campaign we implemented ‘radio drops’ and a number of lucky Media Professionals were treated to a ‘Breakfast with Bueno’.
Not only were these hunks armed with the irresistibly delicious Bueno bar samples, but they were a visual representation of the brands risqué personality bringing the brand personality to life.
1 Million (OTS) Opportunities to see
60,000 Bueno Kinder bar samples distributed per day
800,000 people directly reached
Front Page coverage in London Paper
Mentioned on ITV News reaching over 1.4 million viewers
Broadcast on Capital FM
Several online magazines covered the story
Over 2 million reach
Won ‘Brand Performer Award’ at Brand X awards
Nectar Product Sampling In Store Campaign
An in-store product sampling sign up campaign over an 8 month period for Nectar card in 60 Sainsbury’s simultaneously, Nationwide. Promotional Staff had to be fully briefed and trained. They each had the task to assemble the stands in store independently which encouraged customers to sign up to the Nectar card and communicate the key brand messages.
One of the strategies used to attract thousands of sign ups was to offer triple loyalty points as one of the benefits to the card, which enabled Brand Ambassadors to sign up the target audience to the Nectar Card there and then.
In addition, Brand Ambassadors conducted auditing duties to manage and replace stock when needed. This campaign was a phenomenal success and ran for over 8 months.
Over 10,000 Nectar sign ups
25,000 application forms handed out (resulting in later conversations)
High level of consumer engagement and interactions