Phizz enlisted Love Creative Marketing Agency to assist with distributing 10’s of thousands of their natural, refreshing effervescent tablets. Product Sampling at the Parklife festival in Manchester, Bristol, and Wimbledon. Our experienced Brand Ambassadors were required to ensure all products were given away providing a surprise and delight moment.

Campaign Objective: To drive awareness, trial, and repeat purchase of Phizz’s new product by distributing free samples to health-conscious consumers in high-traffic areas. OOH billboard adverts were deployed by Love Creative marketing OOH Agency Lux

Product Sampling Strategy

To generate brand awareness through distribution of free product samples on festival goers.

Why its good to Product Sample

Sampling offers direct engagement and allows customers to experience the benefits. The campaign focused on providing samples in moments where hydration and recovery are most relevant (e.g. after workouts, on commutes, or at events).

This targeted product sampling campaign, courtesy of LCM, gave Bristol Harbour Festival, Wimbledon tennis goers and Parklife audiences a personal introduction to Phizz’s new product, timed perfectly for their lifestyle needs. By meeting people where they are — on the move, post-gym, or mid-commute, Phizz can drive real engagement, build brand affinity, and turn trial into long-term usage. Sold in Sainsbury’s.