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Experiential Marketing Approach
Experiential Marketing Approach
Experiential Marketing, is a methodology, an integrated approach which places the live brand experience at the core of the comms plan, with PR, Digital, Broadcast and Advertising being utilised to amplify the real-life interactive and engaging piece at the heart of the campaign.
Live brand experiences, inspired by the core brand personality attributes, authentic…
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Guerrilla Marketing Explained
guerrilla Marketing Stunts
Over the past month, WebUrbanist has explored the ins and outs of the weird world of guerrilla marketing. What was once a fringe movement in the world of advertising has become much more popular and mainstream since the 1980s, when marketing expert Jay Conrad Levinson introduced the concept to the world at large.But…
