Field Marketing Campaign London for G Star

Field Marketing Agency

To tie in with the London & Paris fashion week, field marketing agency LCM were briefed by G-Star to distribute their very own fashion magazine, ‘G-Star Raw Magazine’. In response to the brief, we strategically conceptualised, designed and implemented two ground breaking campaigns. Placed in London’s trendiest locations, a high fashion kiosk was created that housed the G-Star magazine, which was distributed to the public alongside a goody bag. In Paris a more eccentric approach saw consumers in the street stop in awe to look at G-Star models and what they had to offer. Love Creative Marketing agency surpassed G-Stars expectations with outstanding results, and turned a distribution exercise into an unforgettable, memorable experience.