Field Marketing Campaign London for G Star

Field Marketing Agency

To tie in with the London & Paris fashion week, field marketing agency LCM were briefed by G-Star to distribute their very own fashion magazine, ‘G-Star Raw Magazine’. In response to the brief, we strategically conceptualised, designed and implemented two ground breaking campaigns. Placed in London’s trendiest locations, a high fashion kiosk was created that housed the G-Star magazine, which was distributed to the public alongside a goody bag. In Paris a more eccentric approach saw consumers in the street stop in awe to look at G-Star models and what they had to offer. Love Creative Marketing agency surpassed G-Stars expectations with outstanding results, and turned a distribution exercise into an unforgettable, memorable experience.

Field Marketing

Field Marketing Campaign Results

•2.3m OTS (opportunities to see)
•51,350 magazines distributed
•11,850 water bottles distributed
•5,350 leaflets/vouchers
•52,850 total interactions
Field marketing is a great way to raise brand awareness and drive sales. Having delivered many successful field marketing campaigns for brands and agencies, Love Creative Marketing Agency will assist you from planning through to implementation to ensure your promotional marketing campaign gets off to a flying start.


G Star
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