Creators of first class experiential marketing campaigns that are highly accountable and that meets client’s objectives. Innovative ideas that brings brands to life building customer relationships.
The new experiential marketing era, which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. Experiential Marketing is made up of live brand experiences – two way meaningful communications between consumers and brands, Love Creative Marketing Agency demonstrates with our experiential marketing case studies and seminars how to go about planning, activating and evaluating it for best results.
Some Experiential Marketing case studies below:
COLGATE EXPERIENTIAL MARKETING CAMPAIGN
Brief: Using the idea ‘Colgate Keeping Britain Smiling’, Colgate asked their cross-agency team to create an integrated campaign that would leverage the British shopper’s trust in Colgate. The campaign was seeking to raise 1 million smiles from the British public and on reaching that target Colgate would donate £100,000 to UK children’s charity Barnardo’s.
Consumers were encouraged to pose for a photo and ‘share a smile for charity’ their snap appearing instantly on a large format digital billboard. Free samples were handed out, and participants were directed to Colgate’s Facebook page where every photograph of a smile was worth ten smiles, comments counted as two smiles, and ‘likes’ were treated as one smile.
– 128,571 OTS (Opportunity to see at the Live Brand Experience)
– 613 Smiles generated given away
– 900 Participated in the experience
– 525 Photos taken
– 6,000 Interactions
– 2,500 Adult Goody Bags distributed
– 3,000, Leaflets distributed
– 1,250 Children’s Envelopes distributed
– 1,250 Bugs distributed
– 1000 Key Rings distributed
VOLTAROL EXPERIENTIAL MARKETING CAMPAIGN SUMMARY
Brief: Love Creative Marketing Agency experiential marketing agency project managed a high impact flash mob live brand experience at Westfield London on behalf of Saatchi & Saatchi and MS & L , to provide Voltarol (a pain relief medication), with an inspirational stunt, that encouraged physical participation by using movement to stimulate power.
A branded dance floor with a difference was set up for people to go and dance on it and experience ‘the joy of movement’. One of the objectives was to ensure the stunt would enable Voltarol to collect enough quality footage to create videos that were fun, joyful, inspiring and intriguing, to use for further digital and media amplification.
– 100,000 OTS (Opportunities to see)
– 2,000 Interactions
– 212,000 YouTube hits
– *The day was a fantastic experience for both shoppers and staff, videos were uploaded on to YouTube by passers by who had stopped and watched our dancing granny as she let loose on the stage!
The new experiential marketing era, which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences – two way meaningful communications between consumers and brands.
To see how we can help, call the experts on 0207 607 2568 or email: firstname.lastname@example.org