Hello Sunny Guerrilla Marketing

Costume Character Staff

Love Creative Marketing collaborated with MDS Ideas to promote the city of Fort Lauderdale as a unique holiday destination for Londoners through the creation of the “Hello Sunny” campaign.

As part of an integrated marketing campaign our energetic ambassadors engaged commuters and passers-by in a memorable way by bringing some sun to London during “one of the most depressing times of the year” and offering them a chance to win a free holiday.

The Solution:

Enthusiastic and bubbly brand ambassadors in “Hello Sunny” costumes gave out promotional leaflets and promotional sunglasses in the busy areas of Liverpool Street Station, Southbank, and One New Change shopping centre to commuters and encouraged them to enter the competition to win a free holiday to Fort Lauderdale.

Participants posted pictures of themselves and their flat Sunny on Twitter, Facebook, or Instagram using the hashtag #HelloSunny. After they posted via their chosen social media account, they then received additional information on the free holiday to Florida.

This generated a huge amount of buzz on social media outlets, and promoted the awareness of Fort Lauderdale as a tropical summer holiday destination.

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