Argos Experiential Marketing Campaign

Argos wanted to promote and raise awareness of their newly refurbished stores across the country. Zone enlisted Love Creative Marketing  created an experiential marketing campaign to help Argos accomplish their aim.

Love Creative Marketing came up with an experiential marketing idea; we produced striking promotional stands for specific selected stores. At the store, a game by the name ‘lucky numbers’ was carried out as a fun customer engagement and interaction strategy. Enthusiastic, communicative staff drummed up excitement by giving Argos customer’s clues to find items in the Argos catalogue within a certain time limit. The individual who achieved the highest score in each game received a £25 off voucher.

Eye catching look walkers were also used to engage and catch the attention of consumers and drive traffic in store. Each look walker displayed information about Argos’ stores which were re-opening. Brand Ambassadors were tasked with the distribution of leaflets which had information of the latest offers and giveaways in-store.

The activity was extremely well received by consumers across the whole campaign. Due to such high demand of products that were advertised in the promotion, some of the busier stores found that items were sold out on the day of re-opening!

Experiential Marketing Campaign Results

• 484,500 OTS (Opportunity to see)
• 55,000 Interactions

Overall, positive relationships between the consumer and Argos were built and an average of 15% increase in sales per store was achieved as a direct result of the campaign.

To see how Love Creative Marketing Agency can help with your next experiential marketing campaign call: 0207 607 2568 or Contact Us