Experiential Marketing Example – Bacardi’s Campaign
Experiential Marketing Campaigns
The experiential marketing campaign takes shoppers on a journey in a 360° virtual reality experience in the terminal’s concourse area of the brand’s home at The Laverstoke Distillery in Hampshire, as well as providing shoppers the opportunity to enjoy sample Bombay Sapphire and Star of Bombay with made to order hand-crafted cocktail serves.
Experiential Marketing Examples
Image source: DFNIonlin
Bombay Sapphire global director John Grieveson explained the appeal of Heathrow T5 for brand building: “Bombay Sapphire has always held a desire to create moments of beauty, as witnessed in the selection of 10 botanicals from intriguing locations across the globe, the elegant vapour infusion process, its iconic blue bottle and glassware and, of course, the beautiful Laverstoke Distillery where we produce every drop of Bombay gin consumed around the world.
“This amazing experiential marketing campaign at T5 is designed to bring to life these core components of heritage, creativity and innovation in a powerfully engaging story-telling experience that will have passengers setting off for all corners of the world carrying with them a flavour and memory of a stunning Bombay Sapphire experience.”