The best way to help your company battle through the competitive Miami market is to create a unique marketing strategy. You can achieve this in a couple of simple steps. First, you need to understand your product or service. Know how it relates to the current market and your local customers. Second, research the market…
Street Team Marketing Ideas
Street Team Marketing Ideas – There are many different ways to promote your business but in times of mass media and mass advertising a personal and relation-building approach will be most likely to build trust and therefor valuable customer relationships. These personal approaches which we call Street Team Marketing Activation’s are becoming…
Our Society is becoming more modern and digitalised every single day. We interact via smartphone, computer, tablet or even watches. We don’t look for jobs in the Newspaper, we check the online advertisements. Rather than going in to a letting agency people check websites. Billboards became big screens a long time ago. Usual advertising is…
Experiential Marketing Campaigns
Bacardi Global Travel Retail launched an experiential marketing campaign at Heathrow airport through the month of September.
The campaign was created in order to give customers an ‘experience’, a virtual reality experience to be exact. The reporting of this campaign was written by David Tran.
Below is a snapshot of the article, enjoy!
The experiential marketing campaign…
Experiential Marketing Examples
Experiential Marketing, is a methodology, an integrated approach which places the live brand experience at the core of the comms plan, with PR, Digital, Broadcast and Advertising being utilised to amplify the real-life interactive and engaging piece at the heart of the campaign.
Live brand experiences, inspired by the core brand personality attributes, authentic…
Augmented Reality Marketing
Many brands are now using Augmented reality (AR) for the promotion of new products and services. But is it going to survive in the marketing world in the near future? Here are some ways in which marketers can leverage AR in the marketing world.
Augmented reality is a concept in which the viewer’s surroundings are…
We’ve seen a lot of projection mapping examples over the past couple months, but this one was quite unique and a pleasure to see. This projection mapping example was done for the Sony Playstation 3 by Marshmallow Laser Feast. The company consists of a network of artists, designers, animators, directors, architects, engineers, programmers and…
Experiential marketing is experience marketing born from experiences
Experiential marketing is a method of advertising through an interactive experience that gets customers to talk about your business or product It can be an extremely powerful tool for those companies that want to leave a strong and lasting impression on customers.
It’s a unique take on attracting customers,…
Experiential Marketing Ideas
Casio approached Love Creative Marketing to create an unforgettable integrated campaign that brought to life the brand’s personality and presence and ultimately drove product sales.
The Brief: Casio, the multinational electronics company renowned for its fashion forward and influential products aimed to celebrate their G-Shock range’s 30th anniversary in style.
The Solution: In order to meet Casio’s…
EXPERIENTIAL MARKETING TRENDS
Experiential marketing is about connecting consumers with brands through live face to face experiences, creating personal and relevant memories. With consumers bombarded by traditional advertising and becoming more likely to listen to ‘non-stop music’ radio stations, watch ‘on demand’ TV and flick past print adverts, 2013 proved to be a blossoming year for…
Experiential Marketing Agency based in Central London working with brands and media agencies form brief to completion. Measurement tools included.